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Katy Moses, Founder, Sage Connections Last month, I surveyed my network on the most persistent challenge in strategic planning. The results were clear: lack of cross-functional alignment was the leading issue. Supporting this, Gartner reports that nearly 70 percent of strategic initiatives fail due to inadequate collaboration across departments. This finding aligns with my earlier blog, "Four Challenges in Building Your Go-to-Market Strategy," where I emphasized that even the

Katy Moses, Founder, Sage Connections As telecoms and marketing roles alike, rewire for agility and trust, these digital confidants are reshaping not just customer care but the very cadence of connection. In 2025, the AI companion is no longer a fringe curiosity, a digital note taker, or a Gen Z confessional. It’s a multi-billion-dollar market force, a brand differentiator, and if telecoms are paying attention, a blueprint for the future of engagement. These digital entities,

At Sage Connections, we talk a lot about strategy. Not the kind that lives in a binder or gets dusted off for quarterly reviews, but the...

Katy Moses, Founder Sage Connections “What was the ROI,” the question everyone asks. But it is rarely the full answer. We’ve been trained...

Navigating your Go-to-Market Strategy: Four Challenges That Deserve Deeper Attention Katy Moses, Founder Sage Connections Go-to-market...